Our Prices Haven't Increased: Introducing VAT-Inclusive Pricing

 Understanding the recent pricing update for customers in Europe.

If you've noticed that the prices displayed on our site look a little different, we want to reassure you right away: your costs have not gone up. We've made a change to how pricing is displayed for EU customers, and we think you'll find it makes things a lot clearer!

What Changed

Prices you see on our site and in the app now include VAT (Value Added Tax) for customers in the UK and EU. This means the price you see while browsing is the price you pay at checkout. 

What Didn't Change

The actual amount you're charged has not increased. The total cost of your order remains the same as it was before this update. The only difference is that VAT is now built into the displayed price, rather than calculated and added at checkout.

Why We Made This Change

We updated our pricing display to give customers in the UK and EU a more transparent and straightforward shopping experience. Seeing the full price upfront, before you even reach checkout, means you always know exactly what to expect.

Still Have Questions?

If you have any questions about your order total or this pricing update, our support team is happy to help. You can reach us by:

• Email: help@mimeophotos.com
• Live Chat: http://support.mimeophotos.com